Creative agency Oishii Creative has a new spot for the debut of disturbing new E! series Botched, which “follows two plastic surgeons who attempt to fix cosmetic surgery disasters and counsel people who’ve become obsessed with having plastic surgeries.”
The 13-second promo combines imagery from the show with typography and a thematically linked soundtrack to examine how media (such as, uh, E!) bombards viewers with an idealized image of beauty that is unattainable. Presumably the show will explore the same themes, although we’re guessing not everyone who watches will tune in for the show’s message. While a bit on the cheesy side (the typography and music can be a bit much), the promo does fit with E!’s style, which is more than a little over the top. Be warned: even for 13 seconds, this stuff is not easy to stomach. Stay tuned for credits after the jump.