SS who? Me? Oh, no SS+K. That’s right – Shepardson Stern and Kaminsky – the agency that you very rarely hear about it has sent out a press release. Good to hear the Josh Kilmer Purcell and the rest of the crew are still churning out work.
SS+K has just launched a new advertising campaign for Congestion Pricing on behalf of the Environmental Defense Fund. Mayor Bloomberg’s Congestion Pricing is up for consideration in the New York State Assembly on March 31 and is facing strong opposition from alternate plans and special interests. SS+K, who dabbles in politics quite a bit, are hear to save the day!“
“New Yorkers agree that commuting is a nightmare,” said Marty Cooke, chief creative officer at SS+K. “So we’re targeting them at their most miserable: while they’re waiting for buses or packed into subway trains. It’s the perfect time to tell them how 100% of the money from Congestion Pricing will finance improvements to their commute.”
Now, Marty… You know, what? We’ll save our Marty stories for another post. So, after that little quote, the press release gets a little weird. Included in the release is a swill of information that seems more like an internal release than one for the press:
“Although the campaign will use contextual headlines to reflect the range of placements, it will communicate the following key message in all ads:
- Keep New York New York: Congestion Pricing means more and better, transit, and a more livable city for all of us.
- 100% of the money raised by Congestion Pricing will go to more buses, more subways and a better commute.”
To view the work, go to: ftp.ssk.com
Username: congestion_pricing
Password: sskcp21
Don’t bother trying the FTP. It doesn’t work (and yes, we tried a MAC and a PC). I guess it would make way to much sense to send out a press release and have the related media on hand for the press to view.
Anyway, nice to hear from you SS+K.