Johannesburg-based Net#work BBDO put together the above spot for Road Accident Fund in South Africa.
The 60-second effort, “Night Shift,” tells the sad tale (based on a true story) of a woman who lost both her parents in a car accident. “Sometimes I look back and think of what might have been,” the woman says while boarding a bus. “When my parents died in a car accident, my whole world changed,” she continues. Emotionally, she tells of how she thought she lost everything, including who she always dreamed she would become. Fortunately, that was not to be the case, as you’ll learn if you’ll watch it through.
“Night Shift” shows the kind of lives changed by the Road Accident Fund, from the perspective of a real beneficiary of the program. It’s emotionally affecting, and a truly effective way for Net#work BBDO to communicate their message. Credits after the jump.
Title: Night Shift
Client: The Road Accident Fund
Length in seconds: 60 sec
First flight date: December 2013
Advertising agency: Net#work BBDO
Agency producer: Caroline Switala & Megan Sturgess
Deputy Exec creative director: Bruce Anderson
Art Director: Clayton Swartz
Copywriter: Jessica Marques
Production co: Egg Films
City & country: Cape Town , South Africa
Director: Bruno Bossi
Director of Photography: Paul Gilpin
Producer: Kirsten Clarence
Executive producer: Colin Howard
Production designer: Tom Olive
Post production co: BlackGinger
Editing company & city: Upstairs Post Cape Town
Editor: Kobus Loots
Music: Say Thank You