Naked Co-Founder Eyed for Movie Marketing Chief Post at Disney

By Kiran Aditham Comment


Nikki Finke over at Deadline reveals that Disney has tapped MT Carney, the co-founder/owner of Naked Communications and former worldwide planning director at Ogilvy, as its new movie marketing chief. According to the LA Times, Carney’s appointment ends a five-month search in which Disney Studios chairman Rich Ross hired an executive search firm to scour NYC ad agencies and brand-marketing outfits and pluck candidates with social networking savvy and know-how of emerging technologies. The trade adds that the new exec will oversee the marketing of Disney’s movie releases across all platforms including theatrical, DVDs, digital and pay TV.

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