mono Celebrates Summer for Target

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By Erik Oster Comment

Lest we forget, in the midst of the back-to-school advertising onslaught, that we’re still in the heart of the summer, here’s a look at mono’s summer-themed campaign for Target.

For the “#TargetRun” campaign, the Minneapolis-based agency teamed up with production company Thomas Thomas films and musical supervision company Elias. Each spot in the campaign showcases Target as the perfect one-stop shop for summer needs, taking a simple, straightforward approach highlighting the retailers’ summer offerings. In “Slide” for example (featured above), children are pictured enjoying a water slide on an ideal summer day. Then a Target basket makes its way down the slide, loaded up with ice cream and cones. After the kids enjoy the ice cream, another basket arrives with paper towels, followed by the message, “Make a soak-up the summer run.”

Other ads take a similar approach, relying on Elias’ song licensing (except in the “Cannonball” spot featuring an original soundtrack) to stay memorable. Stick around for the 30-second “Sunrise” and 15-second “Cannonball,” along with credits, after the jump.

Credits:

Agency: mono
Creative Co-Chair: T. Scott Major
Art Director: James Zucco
Writer: Joanne Torres
Producer: Kristoffer Knutson
Producer: Tracy Tabery Weller
Business Affairs Management: Judy Wittenberg
Music: Elias Arts
Music Supervision: Jason Kramer
Composer for “Cannonball” spot: Elias Arts
Executive Creative Director: Brent Nichols
Creative Director: Dave Gold
EP: Ann Haugen
Producer: Katie Overcash

Production Company: Thomas Thomas Films
Director: Kevin Thomas
EP: Philippa Thomas
Producer: Jon Dino
Spot: Sunrise
Artist: Kishi Bashi
Track Title: “Philosophize In It! Chemicalize with It!”

Spot: Slide
Artist: Sin Fang
Track Title: “Sunbeams”

Spot: Field Trip
Artist: Vacationer
Track Title: “Fresh”

Spot: Tire Swing
Artist: David Wax Museum
Track Title: “Yes Maria, Yes”

Spot: Scoot
Artist: We are Evergreen
Track Title: “Baby Blue”

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