Never before has the “What The…?” category tag been used more appropriately. No, Gary Busey is not the new spokesman for Men’s Wearhouse, but the folks at Jimmy Kimmel Live! had some fun with the recent ousting of MW co-founder, George Zimmer. Zimmer’s velvety rasp has been replaced with Busey’s unvelvety crazy that complements his devious smile and plaid clown suit. When Zimmer said “You’re gonna like the way you look, I guarantee it,” it made you want to buy a suit. When Busey says the same line, you almost expect him to follow it with: “It puts the lotion on its skin.” Normally I’d be kidding, but not with Gary Busey. He’s one of few people who can make brand parody truly frightening.