Meet Our Newest Potential Foe, ‘Terrible Copywriter’

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By Bob Marshall Comment

Do you ever find yourself reading through AgencySpy’s critques of horrible ads and thought, “Golly, I wish there was another blog that critiqued horrible ads,” then realized AdFreak kind of does that and thought more specifically, “No. I meant a blog that critiqued horrible ads that was run by copywriters”? Well, Terrible Copywriter may very well be the copywriter-run ad-critiquing blog of your dreams. And, because they’re copywriters, they know better than to begin sentences with conjunctions and end sentences with prepositions—two “correct” writing strategies of which I am evidently not beholden to.

According to its debut blog post last Thursday, Terrible Copywriter says of itself:

Terrible Copywriter is a blog by working copywriters that’s dedicated to exposing bad creative work. You know, the stuff that gives advertising a label of distrust, a negative stigma, a bad name. Think of us as curators of “how the f*ck did that ever get approved” creative. We’ll tell it straight but it’s probably what you’re already thinking. If it’s harsh, it’s for a good cause. If it’s you, then please do better next time. (We know you can do it.) By influencing a rise in creative standards, our hope is to make the world a better—more entertaining and less annoying—place to live in. You’re welcome.

OH NO THEY DIDN’T! But, in case they did, you can submit bad advertising to them for review at terriblecopywriter@gmail.com. Or, you can send it to agencyspy@mediabistro.com. Whatever. If makes you happy, it can’t be that bad. (But if it makes you happy, then why the hell are you all so sad?)

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