Well, this is a doozy to end the day. It looks like Miles Nadal’s acquisition spree continues as his MDC Partners has announced that it’s acquired a majority interest in Los Angeles/Amsterdam agency 72andSunny, which counts clients including HP, RIM, Nike, CKE Restaurants and 2K Sports.
In a statement, John Boiler, 72andSunny CEO and one of its three founders, says, “We started 72andSunny with a set of ideas that we believed were the most modern and relevant to doing great work far into the future. The partnership with Miles and MDC allows us to test and expand on those ideas more quickly which will ultimately benefit our culture, our people, and our clients.”
Currently, 72andSunny is a 150-strong operation that’s added some notable creatives in 2010 and, let’s not forget, had Kenny Powers shill for K-Swiss. According to comments made in the announce by MDC chief Nadal, the shop is “the agency of both today and tomorrow” and has “deep global experience and understanding, and their clients recognize the amazing combination of digital expertise, and creative prowess with the component of measurable results.”