Creative directors Paul Hirsch and Josh Denberg, who most recently served as ECDs at McCann San Francisco and also had stints as CDs at Goodby, have launched a new San Francisco-based shop dubbed Division of Labor. The smiley pair say DoL is “a creative and strategic brand studio that writes, directs and produces content across all media platforms.”
The agency’s initial clients include Microsoft, Dendreon and the LA Marathon. Along with the creative duo, EP Julie Costanzo, who produced Sofia Coppola’s The Virgin Suicides as well as campaigns for HP, Puma and Hitachi, joins Division of Labor as well as former Roaring Tiger Films executive Kim Prigge, who will serve as business manager.
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