While James Lipton is MIA in the print component of Y&R New York’s “Give it a Ponder” campaign for LG Mobile, his beard lives on as does the humorous bent of the effort, which promotes safe texting. Here’s just one of a handful of a print ads (courtesy of director/photog Aaron Ruell) that features a kid who probably has a loft in Williamsburg and is deliberating the consequences of his next text.
Agency: Young & Rubicam, New York
Client: LG Mobile
Chief Creative Officer: Ian Reichenthal
Chief Creative Officer: Scott Vitrone
Global Creative Director: Darren Moran
ACD/Copywriter: John Battle
ACD/Art Director: Jeff Blouin
Art Director: Jan Jaworski
Copywriter: Tara Lawall
Art Producer: Maggy Lynch-Hartley
Photographer: Aaron Ruell
Photographer Representation: Giant Artists
And just for old times sake, here’s one of the Lipton-starring LG spots below.