“Luck let a gentleman see/
Just how nice a dame you can be/
I know the way youve treated other guys you’ve been with/
Luck be a lady with me/”
BBDO West and PHD West are singing this tune right now. The pair have won creative and media duties for the Harrah’s Entertainment casino and resort properties. AdWeak is reporting an estimated $50 million annual spend on domestic ads. The duo have edged out TracyLocke and media incumbent Horizon Media in Los Angeles. TracyLocke will retain local advertising work. Who knows about Horizon.
“This is category that we’ve wanted to get into, and to get into it with one of the most recognized brands is fantastic,” said Peter Sherman, managing director of BBDO West in San Francisco and Los Angeles.
This follows RPA’s win yesterday of the Mandalay Bay Resort and Casino. The lady is getting around this week, no?