This one’s left us scratching our heads since yesterday when we first received a tip that read, “Ignited wins Kia. MXM comes in second.” Well, slow down, chappy. First off, let’s clarify things, after doing a little digging, this is NOT related to Kia general market creative work, which has been handled by David&Goliath for years and remains so. Instead, what we’ve been told by those in the know is that Kia has been looking for a new shop to handle its web development, which up until now was the responsibility of Animated Designs, a small digital agency based in Westlake Village, CA.
As for the two parties mentioned in the tips, we’re still not sure if Ignited actually did win out in this specific Kia pitch or even participated after talking to sources (perhaps it’s Ignition?). When we contacted MXM–aka Meredith Xcelerated Marketing– meanwhile, the digital/CRM agency said “no comment” on the matter, though you probably know what that means. Perhaps the pitch isn’t all said and done. We’ve contacted a few folks at Kia as well to get some word on the matter but have yet to hear back. We’ll keep you posted.