Hamburg-based agency Jung Von Matt has created an interesting new outdoor campaign for OBI, the largest DIY store in Germany.
The new campaign was launched as a result of price wars between independent stores in the country causing ugly billboards to pop up everywhere. OBI wanted something visually appealing to set them apart. “Why do people advertise products that are supposed to make our homes look nicer using adverts that make everything look uglier?” they asked. So JVM came up with “renovated billboards,” which are essentially outdoor advertisements showing what costumers could use OBI’s products to accomplish. It’s an innovative solution that benefits not just OBI, but also the run-down locations where Jung Von Matt renovated. Areas that otherwise would be inundated with ugly advertisements were instead renovated in a way that should get people to notice OBI. Check out the results for yourself in the video above, and stick around for credits after the jump.
Advertising Agency: Jung von Matt/Elbe, Hamburg, Germany
Chief Creative Officers: Dörte Spengler-Ahrens, Jan Rexhausen
Creative Directors: Felix Fenz, Alexander Norvilas
Art Directors: Michael Wilde, Max Pilwat, Michael Hess
Copywriter: Felix Fenz
Creatives: Michael Wilde, Max Pilwat