SuperHeroes Amsterdam Releases Creepy New LG Spot

By Erik Oster 

SuperHeroes Amsterdam just released a creepy online spot promoting LG’s new G Flex phone called “The Most Human Phone Ever.”

The 2 minute spot imagines the G Flex as a kind of second skin, which morphs into who you’re talking to. A guy named Dan is celebrating his birthday when he receives the phone as a gift. When the phone (which has blended with his hand) starts buzzing, he answers it to find it’s his buddy on vacation calling from the beach. He’s attacked by a crab which creates a cut in Dan’s hand (really weird, right?) that we see heal in a matter of seconds — a way of showing off the G Flex’s self healing back cover. Believe it or not, following a false ending, it actually gets creepier from here.


Rogier Vijverberg, creative director and founder of SuperHeroes, explains: “Our mission is to bring out the superpower in anyone and anything. How awesome would it be if your phone could morph into your body? You would never drop it down the toilet again for a start. It really excites us to work with such brave innovators as LG, who are not afraid to challenge the realms of possibility.”

Watch “The Most Human Phone Ever” above, at your own risk, and stick around for credits after the jump. Credits:

Agency: SuperHeroes Amsterdam

Creative Director: Rogier Vijverberg

Copywriter: Dimitri Hekimian

Art Director: Quentin Deronzier

Designer: Nando Pawirodikromo

Producer: Severien Jansen

Creative Strategist: Felipe Camara

Special Effects: Fred Huergo, David Schagerström, Patrick Björklund


Production Company: Amazing Film Company

Director: Hesdy Lonwijk

DOP: Daan Nieuwenhuijs

Producer: Ariel Castillo

Editor: Arthur Ivens

Post-Production: SuperHeroes

Sound Designer: Jons Maresch

Prosthetics: Rob Hillenbrink (robspropshop)