Well, that didn’t take very long. A week after reporting that Jonathan Isaac was leaving his gig as global head of planning/creative strategy at LBi, we’ve received word this morning that he will be joining The Barbarian Group as executive director of strategy. Isaac will assume his new position on Jan. 14 and work out of TBG’s New York headquarters. Along with focusing on growing strategy/planning offerings for the Barbarians, he will work with existing clients including GE, Pepsi, Samsung, and Bloomberg.
Isaac’s soon-to-be boss, Barbarian Group president Sophie Kelly, says in a statement, “Jonathan is a creative-minded planner that is the critical last hire in the TBG leadership team. Following our recent Head of Production and Head of Business Development hires, Jonathan will catalyze more strategic input with our core clients, help win new business, as well as develop and nurture our existing strategic talent. Great planners are hard to find, and we are delighted to have him.”
As we’ve told you before, prior to LBi, Isaac spent a couple years each at Anomaly and Goodby, serving as strategy director and planning director, respectively.