Invesco, the global investment management firm that’s also the namesake for the stadium the Colorado Rockies Denver Broncos call home, tapped Leo Burnett as AOR for all North American brand positioning and strategy initiatives. Invesco’s “Masterbrand” program as it’s called will be led by Leo Burnett offices in Chicago and Toronto.
Why did Invesco choose Leo, which will undoubtedly implement its HumanKind formula for brand positioning into the mix? In a statement, Invesco senior MD Phil Taylor says, “We chose Leo Burnett because they understood Invesco’s “investors first” approach that’s built on our commitment to investment excellence, the depth of our investment capabilities and our organizational strength. We needed an agency that excelled in research, strategy and had a creative philosophy and approach to brand positioning. We’ve found all of these skills with Leo Burnett.”