The Hiscox Reactor? Gee, that sounds fancy. Sounds like something a character from The Big Bang Theory would reference. It turns out that it’s not all that fancy, save for some elegant animation reminiscent of a Rube Goldberg machine courtesy of Tribal Worldwide NY. The gist: users log in to their Linkedin accounts and can follow a whirling red ball that moves through customized graphics revealing education and work history.
The experience is personalized in the way that asking a Magic 8 Ball a question is personalized. A finite number of combinations and animations have little use after the first watch. However, if you feel like watching the red ball spin – and it is a Friday, so why not? – the chain reaction may make you think about your winding career path that has taken many turns and dips. It didn’t for me, but it might for you. And it might make you want to purchase small business insurance from Hiscox, which is actually important. Or it just might make you wonder why a company would spend money on a custom animation gimmick that lacks value. Credits after the jump.
Executive Creative Director: Chris Ferguson
Associate Creative Directors: Josh McGuire, Hunter Simms
Executive Producer: Kolby Slocum
Business Director: Amy Elkins
Management Supervisor: Amanda Nettboy
Account Executive: Brock Horner
Production Company: MediaMonks (please see credits below)
Foley, Sound Design and Mix: Brendan Hogan, Jamie Hunsdale
Trailer Design, Animation, Edit and Mix: Aggressive
MediaMonks:
Jeroen van der Meer – Executive Creative Director
Tom Rijpert – Director
Okke Voerman – Post Production Supervisor
Dimitar Kralev – Lighting and Shading
Bob Wijgman – Animation
Paulien Bekker – Animation
Maxwell Reed – Animation
Ivo Diependaal – Modelling Lead
Martijn Grootendorst – Visual Effects
Sven Lamme – Machine Design
Richard van Dusschoten – Compositing lead
Melissa van het Spijker – Compositing
Sander van Wijk – Color Grading
Frank van Rooijen – Editor
Maarten Meussen – Music/Sound
Mark Knol – Site Development
Thomas Tilkema – Tablet Development
Bas Strien – Designer
Elbert Niezen – Designer
Brook Downton – Executive Producer
Arjen Warendorff – Senior Digital Producer
Thomas Bakker – Project Manager