Hey MDC, Evan Fry Says You’re ‘F*cked’ for 10 Different Reasons

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By Matt Van Hoven

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Evan Fry used to work at Crispin Porter + Bogusky until he started his own agency-place called Victors & Spoils with some other people named John Winsor and Claudia Batten. Then he heard that this guy Alex Bogusky got a new job, so he wrote MDC’s employees a long love letter about why their lives are “fucked”. Namely, Bogusky will leave farts and booger-balls everywhere. Yes, he said that.

Also, saying people are fucked when you really mean they’re something else is the height of advertising-speak.

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