GS&P Hires Two New Creative Directors

By Patrick Coffee Comment


In a somewhat unprecedented move, GS&P turned the hiring of its two newest creative directors into…a customized beer cozy giveaway.

It’s symbolic, see: Danny Gonzalez and David Suarez, or “the guys who did all the Ragu and Little Caesar’s stuff at BFG”, will work on the Corona Light and Modelo accounts, hence the brew theme.

The duo most recently made news in 2012 when they jumped the Chiat ship to join BFG9000. Gonzales previously wrote copy for JWT while Suarez served as art director.

This move serves as a reunion of sorts as it once again unites Gonzales and Suarez with Eric Kallman, the copywriter behind “The Man Your Man Could Smell Like” who Graf hired from W+K in 2011. Kallman, who has been CD at GS&P since February, writes:

“Working with them again will be like putting on a really comfortable pair of jeans, but jeans that also surprise you, impress you and make you laugh. So, basically, way better than jeans.”

We would tell you to email for your free cozy, but those things are hotter than the weather in Manhattan this week.