GSD&M has a new back-to-school campaign for Radio Shack that makes good use of awkward humor to promote the brand’s protection plans.
In “The Talk” for example, a dad tells his son it’s time they had “the talk.” His son, horrified, listens as his father emphasizes the need to use protection. “I know you just want to get out and show it off, but you can’t just go swinging it around all willy-nilly trying to impress the girls.” He continues, “This glass is fragile. We’re covered though…” as the son looks greatly relieved. The spot’s use of innuendo in an awkward, easy to relate to situation makes it funny and memorable.
In the similarly suggestive “Laundry,” the tables are turned, and it’s the father who is made to feel awkward. We’ve included that spot, along with credits, after the jump.
Advertising Agency: GSD&M, Austin, USA
Chief Creative Officer: Jay Russell
Group Creative Directors: Scott Brewer, Ryan Carroll
Art Director: Morgan McDonald
Copywriter: Scott Chalkley
Associate Creative Director / Art Director: Ross Aboud
Associate Creative Director / Copywriter: Kevin Dunleavy
Executive Agency Producer: Bill Wine
Production Company: Epoch
Producer: Alison Wagner Product Strategy Director: Rye Clifton Director: Matthew Swanson Editors: Jay Nelson, Staci LeVan
DoP: Jack Epsteen
Strategist: Klaudia Flanigin
Editing Company: Cut and Run
Accounts: Sabia Siddiqi, Lindsey Mongrain, Nadia Elias