Last week, Saatchi LA and Busta Rhymes gave us an update on the “white people rapping” theme in a spot for Toyota; today Grey New York takes a more elaborate turn down the same road with some help from the Manning family and a healthy dose of auto-tune in this extended music video for client DIRECTV.
Amusingly, the subject of this cultural mashup isn’t just football…it’s fantasy football. This inaugural spot involves rainbows, waterfalls, white-guy dreadlocks, the passing of hoagies and a white-hoofed Pegasus clone with a fondness for outer space.
Most importantly, it includes a clip of Joe Namath getting a bit too close to someone’s mom. (Strangely, Namath did not bring his infamous “pimp coat” to the shoot.)
We are admitted fantasy football neophytes, but we don’t recall seeing any of this stuff on The League.
CREDITS
Advertiser: DIRECTV
Spot Title: Fantasy Football Fantasy
First Air Date: 8/11
Agency: Grey NY
President, Chief Creative Director: Tor Myhren
Executive Creative Director: Dan Kelleher
Group Creative Director: Doug Fallon
Group Creative Director: Steven Fogel
Creatives: Kim Nguyen & Marques Gartrell
Agency Executive Producer: Andrew Chinich
Agency Producer: Lindsay Myers
Agency Music Producer: Zachary Pollakoff
Account: Chris Ross, Beth Culley, Anna Pogosova, Meredith Savatsky, Eddie Mele
Production Company: DNA, Inc., Hollywood, CA
Director: Director X
Executive Producer: Missy Galanida
Executive Producer: Patricia Judice
Producer: Justin Diener
Production Supervisor: Tara Martin
Director of Photography: Omer Ganai
Editorial Executive Producer (person & company): Maura Woodward, Cosmo Street
Editorial Producer (person & company): Heather Richardson, Cosmo Street
Editor (person & company): Tom Scherma, Cosmo Street
Assistant Editor: Dave Otte, Cosmo Street
Mixer + Sound Designer: David Wolfe for Mister Bronx Audio
Color: Tim Masick for Company 3
Music: Butter Music & Sound
Creative Director : Andrew Sherman
Executive Producer: Ian Jeffreys
Produced and mixed by Glen Cavanaugh
Additional vocal mixing by Richard Furch at mixHaus studios
On-set recording services by Studio 101 NOLA
Post VFX (company): Method Studios NY
VFX Supervisors: Jay Hawkins & Doug Luka
Producer: Carlos Herrera
Casting: Caballero Casting & Avenue 3 Casting