Gold Bond Pays Tribute to Real Working Class Heroes

By Matt McCarron Comment

“I’m outraged that the LAPD has stooped to entrapping guys who want to have sex with other guys dressed as women.” There’s nothing like getting a great quote and those are the exact words of Tom De Cerchio of Incubator Films, who wrote and directed this Gold Bond ditty.

Perfectly cast and edited with a classic Billy Joel song that I’ll never think of the same way again, the spot promotes Gold Bond foot spray and tells us that the product refreshes and soothes your feet. Noted cinematographer Michael Bonvillain (Lost, Cloverfield, Alias) served as DOP for the commercial, which is a spec and not part of the current Gold Bond Campaign, “Powder My Equipment.”

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