Friday Morning Stir

By Kiran Aditham Comment

-Mother London has reportedly won a global brief for Lego. link

-Fast Co.Exist looks into the social media strategy that made Batkid go viral. link

-The Onion Digital Studios and Lenovo continue with episode six of their fantasy football documentary series, Tough Season, which this time stars Chicago Bears running back, Matt Forte (above).

-Philly-based agency LevLane has expanded its relationship with therapeutic massage/spa chain Massage Envy as it’s now been named AOR, including media, for three separate ME regions including North/Central Jersey, New York and Connecticut. LevLane also handles AOR duties for four other Massage Envy regions from Virginia to Ohio. Budgets were undisclosed on the latest win.

-While we’re on the regional agency tip, Utah-based The Summit Group Communications has won advertising/PR duties for eight new Subway restaurant markets in Arkansas, Missouri and Kansas.

-This is what happens when agencies design Christmas cards for each other. link