Friday Morning Stir

By Kiran Aditham Comment

-Mother London has reportedly won a global brief for Lego. link

-Fast Co.Exist looks into the social media strategy that made Batkid go viral. link

The Onion Digital Studios and Lenovo continue with episode six of their fantasy football documentary series, Tough Season, which this time stars Chicago Bears running back, Matt Forte (above).

-Philly-based agency LevLane has expanded its relationship with therapeutic massage/spa chain Massage Envy as it’s now been named AOR, including media, for three separate ME regions including North/Central Jersey, New York and Connecticut. LevLane also handles AOR duties for four other Massage Envy regions from Virginia to Ohio. Budgets were undisclosed on the latest win.

-While we’re on the regional agency tip, Utah-based The Summit Group Communications has won advertising/PR duties for eight new Subway restaurant markets in Arkansas, Missouri and Kansas.

-This is what happens when agencies design Christmas cards for each other. link