Friday Ad Ripoff: Armstrong vs. Heineken

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By Bob Marshall Comment

A tipster recently sent the above spot from Saatchi & Saatchi Cape Town and Egg Films for Guinness Ghana’s Armstrong beer. It depicts something most of us already know: When people say they’re going to work, they’re actually going to drink all day. Only when spouses show up do we turn our local bars into offices in order to continue tricking the easily gullible. Makes sense, right?

Well, perhaps the only thing more vexing than seeing a product’s mobile URL on a TV spot (seriously, what?) is that this ad seems like something we’ve seen before. Upon watching the Armstrong ad on YouTube, we were led to a strikingly similar spot for Heineken from 2007. Who says YouTube comments are worthless drivel?

There’s nothing better than making fun of idiotic tourists. So, are Armstrong and Saatchi & Saatchi guilty of an ad ripoff? Or, is just another example of the ol’ transforming bar motif? Also, you have to love Heineken’s clever way of playing into Jamaican stereotypes. And, is the name of the company in the Armstrong strong “Big I.T. Change” or “Big Change I.T.?”

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