Two Kansas City, MO stalwarts are ending their relationship as Farmland Foods will be ways with longtime agency, Bernstein-Rein, which has also worked with the likes of Wal-Mart, Ruby Tuesday’s and PetSmart over the years. Anyhow, we received confirmation and explanation from B-R president Steve Bernstein, who tells us, “We worked with them for almost 20 years and with a full-service agency model. They’re just not interested in that model. It’s been a good relationship. We’ve brought in great people on the account in the past and currently and have gained great experience. It’s bittersweet.
Bernstein quickly added that despite the Farmland loss, “There have not been major ramifications to the agency. The agency is in good shape.”