Last month, Fallon launched a new campaign for Henkel’s Loctite Adhesives, promoting Loctite Super Glue with a thoroughly ridiculous 30-second television spot featuring fanny pack dancing. Now the agency has continued their campaign with two more television spots, which, unsurprisingly, continue the goofiness trend for the brand.
One of the new 30-second spots, “Breakage” (featured above), sees a man so enamored with Loctite’s adhesive power that he fantasizes about breaking things, just so he and his buddy can glue them back together. The similarly toned “Shoe” sees the same man apprehensive about a shoe emergency. He glues the shoe together and then decides to try to put some weight on it, ensuing in a fairly predictable scenario. Both spots, which were directed by Emmy-winning director David Shane and will debut this week, conclude with a clip from the original campaign spot “Win at Glue.” Stick around for credits and “Shoe” after the jump.
Chief Creative Officer: Jeff Kling
Creative Director: Jason Bottenus
Art Director: Jonathan Moehnke
Copywriter: Bo MacDonald
Exec Producer: Charles Wolford
Producer: Andrew Koningen
Account Director: Chris Lawrence/Adam Craw
Account Planner: Julianna Simon
Prod Co.: O Positive
Director: David Shane
Executive Producer (s): Ralph Laucella, Marc Grill
Line Producer: Ken Licata
DOP: Sebastian Pfaffenbichler