In ESPN’s two most recent ad campaigns that we saw, Big Papi talked retirement and the network reminded us that live sports, unlike movies, cannot wait.
The latest spot from Wieden + Kennedy keeps things more narrowly focused on fantasy football, because all true fantasy fans watch ESPN — not for its airing of the games themselves but for all the guys who sit back in their chairs and earn millions via their own incisive commentary.
You, know, people like Matthew Berry!
We don’t really know him at all. Can you tell we rarely watch football?
There’s a product on offer here, though, and it’s ESPN’s fantasy football app.
The next spot in the series will air on Monday, August 8 — the day after the pre-season officially begins as the Colts and the Packers play each other in the Pro Football Hall of Fame game.
Can we just skip ahead to the Super Bowl? We only watch sports for the ads.
CLIENT: ESPN
PROJECT NAME: FFL 2016
W+K NEW YORK
Executive Creative Director: Karl Lieberman
Creative Directors: Brandon Henderson, Erwin Federizo
Art Director: Mark Potoka
Copywriter: Laddie Peterson
Producer: Alexey Novikov
Head of Content Production: Nick Setounski
Executive Producer: Temma Shoaf
Account Team: Mike Welch, Matt Angrisani
Project Manager: Kristin Daly
PRODUCTION
Production Company: Arts & Sciences
Director: Adam & Dave
Producer: Pat Harris
Executive Producer: Mal Ward
Director of Photography: Benn Martenson
EDITORIAL
Editorial Company: Cosmo Street
Editor: Tom Scherma
Post Executive Producer: Luiza Naritomi
VFX
VFX Company: Switch FX
Lead Flame Artist/Creative Director: Jon Magel
MIX
Mix Company: Sonic Union
Mixer: Steve Rosen
Mixer: David Papa