Erwin Penland, which took over the Denny’s biz earlier this year, has created a holiday campaign for the chain parodying a famous scene from Love Actually, which has been repeatedly called one of the worst movies of all time (ed. note- I am unabashedly a fan).
If you love bacon and Love Actually, Erwin Penland’s GIF spot “will most definitely put a smile on your face.” If, however, like most sensible people, you love bacon but hate Love Actually, your reaction will probably be more along the lines of “meh.” The piece of bacon, echoing a scene in the movie, holds up cards professing his love for the egg. Because people go to Denny’s and get bacon and eggs. Yawn. I’m not sure why they decided to go for a GIF campaign (I guess because they didn’t need sound?), or who is actually going to see this, but in a way it makes sense: because eating at Denny’s and watching Love Actually on Christmas are both kind of sad. Credits after the jump.
Stephen Childress/Rich Cutter, Group Creative Directors
Robbie Cobb, Art Director
Lance Ford, Art Director
Brittany Hunley, Social/Content Strategist
Alan Hanson, Content Editor
John Macaluso, Copywriter
Jeff Hoffman, Director of Content & Social Media
Kevin Purcer, Director of Digital Strategy