In Paul Aaron’s case, it probably feels flattering to be hunted down. That’s what appears to have happened to the former CP+B executive interactive producer, who has now joined up with Eric Silver & Co. at Amalgamated. Silver, in fact, says in a statement, “I have been stalking Paul since my arrival at Amalgamated. In addition to his prowess in the space, he also happens to be a really nice guy. Paul perfectly exemplifies the ‘best in class’ philosophy that makes Amalgamated who we are.”
Aaron will now assume the role of director of interactive at New York-based operation, which counts clients including Ben & Jerry’s, CarMax, Coca-Cola, MSG Networks and Qdoba. He of course will working alongside CCO Silver, who joined up with Amalgamated last September. As for Aaron, during his nearly four years at Crispin, he managed digital on accounts such as VW, Burger King, Domino’s and Coke Zero. Prior to CP+B, Aaron was a lead interactive producer at Carmichael Lynch.