Kraft Mac & Cheese Turns to Twitter for TV Spot

By Bob Marshall 

Who would’ve guessed that Kraft Mac & Cheese would become one of the most talked about products in social media?

Following the company’s successful “Twitter Jinx” campaign that ran earlier this month, Kraft and agency CP+B are hoping to make “Mac & Cheese” a trending topic on Twitter once more. A new campaign will turn five Mac & Cheese-related tweets into commercials for Kraft, which are being produced in a multiple-set L.A. studio. And, one of the spots is set to air tonight on TBS during Lopez Tonight and Conan.


In an exclusive interview with Mashable, Noelle O’Mara, senior brand manager at Kraft Macaroni & Cheese, says that while she doesn’t know if the campaign will be a one-time thing, she is optimistic about the campaign, saying “I think social media has given us the opportunity to engage in real time.” A look at Mac & Cheese’s Twitter page shows the company busy asking Twitter users for permission to use their ideas.

Update: We just received the first spot from the Twitter contest that was influenced by a tweet from @U_kant_Be_Me. It reads: “Eating mac n cheese cause I cnt sleep” Sounds like Kraft still has Ted “Golden Voice” Williams in its employ.