Draftfcb Has a Lot Riding on the Super Bowl, So They Took Their Pants Off

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By Kaitlin Madden Comment

DockersMWOPants.jpg

Draftfcb, the agency you love to hate, has three spots running on Super Bowl Sunday. Each campaign is for a client trying to get back into their respective game and from what we’ve seen so far, the agency has good reason to be gnawing their fingernails.


-Taco Bell, a client of Draftfcb’s Orange County Office, will be airing a :30 follow-up to “Poem,” an ad featuring the teleprompter-challenged Charles Barkley. “Poem” debuted last week and is currently running. It’s about as cheesy as a Gordita Crunch, but I can dig it as long as they’re done trying to tell me TB is a weight loss option. Don’t fuck with my mind, mmk?

-The New York office is behind the commercials for the U.S Census, which will run a :30 spot that continues the Christopher Guest series that, you know, speaks only to semi-affluent white-folk.

-Dockers, a client of Draftfcb San Francisco, has a commercial titled: “Men Without Pants,” and that is all I know. An out-of-home portion of this campaign has been running in Manhattan (and probably elsewhere) for a week or two. Were I to judge a book by its cover, I’d be sold. Cuz &#151 I’m going to be candid here &#151 less pants, less work.

Wait a second, I’m the Chicago reporter, and there’s no mention of Draft’s Chicity agency. Whatever, a girl’s gotta get paid.

Think your agency has better Super Bowl ads? Send ‘em in! Agencyspy at gmail dot com or Agencyspychi at gmail dot com.

More: Will Your Agency Be Sweating Come Sunday?

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