If you haven’t heard yet, MDC-owned, Detroit-based Doner has been awarded agency of record duties for carpet cleaning staple, Stanley Steemer, which last we recall worked with Indianapolis-based Young & Laramore back in 2011 on spots such as this (the brand has also worked with agencies such as Loomis and Ron Foth Advertising in the past as well). There was no incumbent, though, on this go-around, though there was a review, and a result of winning AOR, Doner will begin work effective immediately on Stanley Steemer with the first efforts expected to launch in spring 2014.
Regarding his company’s decision, Stanley Steemer president Justin Bates says, ““Doner truly understands what is important to our business, franchise owners and customers. The agency possesses a deep understanding of how to build brands and drive response. Their retail and franchise expertise makes them the ideal agency partner to create multi-platform campaigns that will advance our leadership position and build our business.”