Digitas Makes Some Cuts in NY

By Kiran Aditham Comment

Truth be told, it’s been well over nine months since we last reported on cuts at Digitas, but alas, we’ve now received confirmation from the Publicis Groupe agency (we’re not sure if it’s time to refer to it as DigitasLBi just yet) has let go of several staffers in New York. The Digitas camp sent us this statement: “In any given month, we calibrate staffing up and down based on project demand and client needs. Staffing decisions follow the natural contraction and expansion rhythm of a healthy business.”

From what sources familiar with the matter tell us, this particular “contraction and expansion rhythm” has resulted in approximately 30 of Digitas NY’s 550 or so staffers getting cut as well as a handful in the Stamford and Atlanta offices.