If the name Jeff Maerov, doesn’t ring a bell, perhaps you might better know him from his his output over five years at Draftfcb Orange County, where he served as SVP/GCD on, what else, Taco Bell. On said account, Maerov helped lead creative on campaigns including the “Live Mas” rebranding and the subsequent “Operation: Alaska” effort. Well, the creative exec has now moved on and went eastbound (not down) to DigitasLBi, where he has now assumed the same title in the agency’s Boston office. In his new role, Maerov will lead creative teams on clients including Goodyear, Dunkin’ Donuts, and more, reporting to DigitasLBi Boston/Detroit ECD Rob Rizzo in the process.
During his career, Maerov also tallied a decade’s worth of work over two stints as a creative at Y&R New York and even penned his own children’s book Boca Buddies on the side.