Carmichael Lynch, Denver Museum of Science Warn, ‘Tweet, or the Plant Dies’

By Erik Oster 

Carmichael Lynch and the Denver Museum of Science are testing the myth that talking to a plant helps it to grow healthier and stronger to support Mythbusters: the Explosive Exhibition, and they need want your help.

Mythbusters: The Explosive Exhibtion, which runs from October 10th-January 6t, offers exciting ways for visitors to interact with the mythbusting process. “We wanted to extend that experience online for people who can’t get to the Museum in person, or who just can’t enough,” explained Marty Senn, executive creative director at Carmichael Lynch. To do so they’ve enlisted the help of an online audience to help debunk (or not debunk) the myth that talking to plants helps them grow healthier and stronger.

The Denver Museum of Science is asking people to help by going to and tweeting what you’d like to say to the plant. Tweet about whatever you want, from the government shutdown to the MLB playoffs to this incredibly depressing news about West Coast starfish. Custom tweet-to-speech technology developed by Carmichael Lynch will then read the tweet to one of the two plants in the experiment. The other plant just sits in silence, the control plant. Poor control plant.


Both plants run on 12-hour light cycles and are watered by an in-house technician, in case you’re worried about all that. Water showings occur every Wednesday over the lunch hour. You can tune in to the live stream over the next couple of months to see if the myth is busted. Will the myth be debunked? Tell us what you think in the comments section. Credits after the jump.


Agency: Carmichael Lynch

Chief Creative Officer: Dave Damman

Exec Creative Director: Marty Senn

Creative Design Director: Andy Lund

Art Director: Doug Pedersen

ACD/Writer:  Ellie Anderson

Creative Technologist: Matt Stanton

Head of Production: Joe Grundhoefer

Director of Interactive Production: Chris Erdrich

nteractive Producer: Trevor Green

Web Developer: Mike Sonnicksen

Project Manager: Melanie Callahan

Communication and Marketing Manager: Maria Hileman