DeVito/Verdi went the goofy route with their new campaign for Coco’s Bakery, featuring two 30-second spots created in conjunction with production company Backyard.
In one of these spots, “Cowboys,” two tough-looking cowboys marvel at an Angus steak, which they agree is “the real deal right there.” The two drop the stereotypical manliness, however, when the waitress arrives with Coco’s signature pie (they’re big fans). Another spot, “Big Baby,” misses its mark and crosses the line to creepy as two guys attempt to take advantage of Coco’s “kids eat free” deal. Stick around for “Big Baby” and credits after the jump.
Client: Coco’s Bakery, NY
Titles: “Big Baby,” “Cowboys” :30
Writer/Creative Director: Rob Slosberg
Art Director: Serge Machial
Head of Production/Producer: Barbara Michelson
Managing Director: Alan Brown
Production Company: Backyard
Director: Greg Bell
Producer: Candace Tomarken
President/Partner: Blair Stribley
Managing Director/Partner: Chris Zander
VP/Executive Producer: Kris Mathur
Head of Production: Emily Malito
Editor: Anthony Marinelli (ShootersNYC)