DDB Chiacago released a new spot for Starburst yesterday called “Tiny Jet.”
The latest attempt to answer the question “How do they get Starburst to taste so juicy?,” the new 30 second spot sees a caterer explain that “They use wicked small fighter jets to shoot the juiciness into every Starburst.” Inexplicable use of the word “wicked” aside, it’s kind of a fun idea, with the fighter jet soaring over a laundry basket and through the kitchen into the living room to shoot juicy missiles at an about-to-be-consumed Starburst, before the jet meets with a surprise ending. “It takes guts,” the moved caterer says, followed by the “Unexplainably Juicy” tagline. Credits after the jump.
Update: DDB Chicago’s latest Starburst campaign also includes the 30 second spot, “Land of Intensity.” One student in a library provides his own answer to the juiciness question: Starburst imports intense juiciness from the Land of Intensity, where everything is super intense. The comical portrayal of the Land of Intensity may be our favorite Starburst explanation yet. Check it out after the jump, along with credits for “Tiny Jet.”
Credits, “Tiny Jet”:
DDB
Chief Creative Officer: John Maxham
Executive Creative Director: Mark Gross
Associate Creative Director (Art Director): Alex Zamiar
Associate Creative Director (Copywriter): Jonathan Richman
Executive Director of Integrated Production: Diane Jackson
Executive Producer: Will St. Clair
Production Business Manager: Scott Terry
Production House Credits
Hungry Man
Director: Bryan Buckley
Cut & Run
Editor: Jay Nelson
Producer: Remy Foxx
The Mill
Colourist: Adam Scott
Head of 3D: John Leonti
Head of 2D: Phil Crowe
Producer: Christina Thompson
MUSIC (Tiny Jet)
Butter