CP+B announced the appointment of Jason De Turris, previously vice president, executive planning director, as its chief strategy officer. In the new role, De Turris will relocate to Hong Kong and oversee strategy on the Infiniti account, which the agency recently won AOR duties for following a review launched in the summer. He will also help open CP+B’s Hong Kong office and be responsible for building “the CP+B culture and brand throughout Asia” while still acting as a strategic leader across CP+B’s offices. CP+B said in a press release that it will appoint a new head of planning in North America in the near future.
While at CP+B, De Turris has worked with brands such as Xbox One, Grey Poupon, Best Buy, and Hotels.com. He previously served as senior planner at Ogilvy & Mather and Deutsch and as a planning director at JWT. Back in 2011, he also spent five months as a professor of strategic communications at Columbia University.
“Jason is a courageous and strategic thinker who is able to combine all the necessary elements for understanding and moving a brand forward through different challenges and across multiple cultures,” said CP+B President Steve Erich, in a press release. “Winning Infiniti was a team effort and he played an instrumental role in making it happen. Which all together makes him a terrific person to help lead CP+B’s physical entry into Asia. This really begins a new chapter for CP+B.”