I was reading in the NY Times about NBC’s choice to link their ads for the 2008 Olympics and the 2008 release of the new Mummy film. The connection being China. The end result looks like a mixup in the avid. According to the article, the executives say the meshing of these two seperate stories is a “perfect fit”. But it just seems to be a stretch in an attempt to save on buying airtime. What do you think?
Does the NBC Ad for the Olympics and The Mummy reach their goal of synergy?
( polls)
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