Following the news that San Francisco based Butler Shine Stern & Partners lost the creative and media duties for Chipotle, Compass Point Media informs AgencySpy today that they’ve landed the media business. Creative will, for the time being, be handled solely by Chipotle’s in-house advertising department.
Word of the BSSP/Chipotle split came late Friday, at which time the brand stated they were soon to announce a new media partner. Compass Point Media is a Minneapolis based company. The 100-strategist/negotiator/analyst strong agency is a recent acquisition by Campbell Mithun. CPM has been in operation since 1976.
Recent reports put Chipotle’s media buying figures at $7 million for 2007 and $9 million for 2008.