Ignited Alums Form High, Wide & Handsome

By Kiran Aditham 

Three former senior managers of El Segundo, CA-based agency Ignited–Mike Wolfsohn, John Truscott and Magnus Morgan–have formed a new firm called High, Wide & Handsome, which apparently alludes to the route one takes to achieve a task and not some Big & Tall store competitor.

While at Ignited, Wolfsohn most recently served as EVP/ECD, while Trustcott (a former Chiat LA managing director) held the EVP/Account Services post and Morgan was SVP/Account Director. While the client roster is pretty scant at this point (well, they have only been around a week), the lads promise four things on the HW&H site: They won’t have more than 50 employees, they’ll never participate in a pitch without your approval, the founders will be actively engaged in your business and they’ll never enter awards shows…except an Effie for some reason. Your move, clients.


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