Despite some of the creative bleeding that’s occurred on the Pepsi/Gatorade side over the past several months, TBWA\Chiat\Day Los Angeles at least has some positive news to report in regards to its Nissan account. The agency announced that it’s appointed Glenn Sanders, Dylan Schwartz, and Garman Yip as ACDs on the automaker’s business.
Together, the three creatives most recently worked on the “Innovation for All” campaign for Nissan Leaf. Sanders (pictured), who has been freelancing for the likes of TBWA\Chiat\Day and Digital Kitchen over the past 15 months, was formerly a creative director at The Viral Factory and once served as interactive ACD within Chiat’s \TEQUILA unit. Schwartz also spent time at \TEQUILA as an art director and once held a senior AD post at Chiat LA. Like the others, Yip is no stranger to TBWA\Chiat\Day either, having spent 2004-2007 there as a senior art director.
In a statement, Chiat LA CCO Rob Schwartz says the three appointees “together add creative, digital and integrated focus to an already talented group.” The new ACDs will report to Nissan under group creative directors Margaret Keene and Chris Adams.