The CBS sales team charged with unloading the Super Bowl’s ad inventory are probably sighing with relief after selling the last ad space, yesterday, according to various reports. Better still, they did it four days earlier than NBC last year, which makes us wonder if there’s a rebound in our midst.
Probably not. The Super Bowl is an amalgamation of regular advertising, bringing in roughly a third of the American populous for an unprecedented 6-8 hours. That doesn’t mean it’s not a signal that things are changing, either.
No word yet on how much the game brought in, but last year NBC nabbed $206 million and 95.4 million viewers.