View Post Ad Biz | Op-Eds Why Racially Tone-Deaf Marketing Keeps Happening By Guest on Feb. 6, 2018 - 3:58 PM Guest post by Translation group account director Stanley Lumax.
View Post Op-Eds Requiem for Stuart Elliott By admin on Dec. 18, 2014 - 4:25 PM Pic via NYT reporter Stephanie Clifford This is a guest post by Tom Siebert, agency vet and former Adweek/Mediapost reporter. Fiends, Gossips, Backstabbers — lend me your eyes. I come to praise Stuart Elliott, not to bury him. ...
View Post Op-Eds Making the Most of Your Dollars: Production Incentives By admin on Dec. 5, 2014 - 3:58 PM This is a guest post by Paul Muratore, president and CEO of production support services firm Talent Partners. In today’s economy, agencies are graded not only by how far they can stretch their imagination to make truly buzzworth ...
View Post Op-Eds 3 Habits of Great Creative Directors By admin on Nov. 10, 2014 - 5:45 PM This is a guest post by Eddie Newquist, chief creative officer at Global Experience Specialists. If you think creativity is the most important quality of a creative director, you’re wrong. And let me tell you why. Creativity an ...
View Post Op-Eds How I Realized That Tabasco Doesn’t Give a Sh*t About Me By Dave Barton on Oct. 10, 2014 - 4:45 PM Today we bring you a guest post by Dave Barton, copywriter and founder of tover_banda. The Brand Loyalty Social Media Litmus Test Customer loyalty continues to be the Holy Grail for brands large and small. Amid stories of som ...
View Post Op-Eds The Agency Isn’t Dead: Why Niche Is Key to Relevance By admin on Aug. 29, 2014 - 3:56 PM This is a guest post by William Boydston, VP of content solutions at The List, a B2B sales and lead generation resource. If you want a good idea of where your agency should be going, eat your lunch outside, and watch people. Wha ...
View Post Agencies | Op-Eds Cannes 2014: South by Southern France via MRY By admin on Jun. 27, 2014 - 2:30 PM After spending the week at the 2014 Cannes Lions International Festival of Creativity, the good folks over at MRY have pulled together some key takeaways from their experiences overseas. David Berkowitz, Chief Marketing Offi ...
View Post Agencies | Brands | Op-Eds Op-Ed Rebuttal: Why Experience Marketing Will Never Die By Kiran Aditham on Mar. 18, 2014 - 9:12 AM Well, touché. In case you need a refresher, less than a month ago, we received our usual monthly op-ed from Huge, this time from Andrew Kessler, founder/CEO of Togather, a startup out of Huge Labs. Kessler, whose Togather operati ...
View Post Events | Op-Eds Op-Ed: Three Simple—Yet Impactful—Takeaways From A SXSW Free Agent By Kiran Aditham on Mar. 14, 2014 - 11:16 AM After attending SXSWi for three straight years, we skipped the 2014 installment, so we decided to pass the mic to someone who was actually on the grounds and could provide some thoughts on this year’s event. Ladies and gents ...
View Post Ad Biz | Brands | Digital | Op-Eds Op-Ed: To Drone or Not to Drone, That is the Question By Guest on Mar. 13, 2014 - 2:00 PM The increasing use of drones by media companies is one of the topics we’ll be discussing at the TVNewser Show April 29. This post’s author, attorney C. Andrew Keisner, will be among the guests discussing the issue. Fro ...