Maybe it’s not as bold (or dumb/misguided) as the Mike McKay stunt, but Campbell Mithun used Twitter to lure interns in a contest called the Lucky 13 (guess it’s up to you to determine whether they’re lucky or not). Anyhow, six were chosen by the IPG-owned, MRM-aligned agency out of the 13, which happened to by Ray Mithun’s lucky number, and here’s your list below:
-Cory Etzkorn, @coryetzkorn: technologist intern
-Connor Johnson, @mr_connorj: media intern
-Vince Koci, @vincekoci: creative (copywriter) intern
-Mark Manalaysay, @mmanal: creative (art director) intern
-Natalie Neal, @natalieneal: account management intern
-Genette Sekse, @Genette_Sekse: media intern
The contest itself lasted for 13 days between Feb. 13-25 and participants were asked to submit 13 tweets as part of the application process. Some stats for you: 425 initially registered, 32 applicants were interviewed in person or via Skype, more than 300 applicants submitted tweets and there’s still a partridge in a pear tree lurking about. Let’s roll the highlight real, Johnny (above).