In an effort to reach out to those of you who don’t slave for the BDAs, we’re starting a new feature, right here and right now, that’s meant specifically for the small to mid sized shops. Readers, meet Boutique Call. Please don’t take the word “boutique” the wrong way — it just worked so well in our little double entendre.
We hope this feature will go down like this: as often as we can, we’ll write brief posts about small to mid-sized shops (one per day, we imagine). The ball is in your court to send us a brief description of your shop, and the key players working there/the clients that pay your kids’ college tuition.
Here’s a real example.
Agency/Location: Nonbox, Hales Corners, Wisconsin
Motto: “Nonbox was established to…help people learn to trust your brands”
Founded: 1959 by ad-mogul William Eisner (the shop was called “William Eisner & Associates back in those days), Nonbox was so named by William’s son Bill, who took over the agency after his father died in 1990.
About: Collectively, Nonbox has three locations — making it a mid-sized agency with offices in Orlando and Portland. BJ Bueno and Steve Karakas run those offices, with interactive coming out of Florida and marketing out of Portland.
Clients: On the roster, they’ve got Coca-Cola, CAT, Adidas, Harley, UNICEF, Scheels and more.
Something Fun: Every Tuesday they serve their employees custard. It’s Wisconsin’s version of ice cream, and it is de-lisch.