Boulder-based condom brand Sir Richard’s, which always makes us think of that damn Branson for reason, is giving a shout-out to the anti-procreation community by inaugurating the first annual “Birth Control Day.” While BBH Asia-Pacific and Mentos encourage baby-making, hometown agency TDA does the exact opposite via a series of digital “Happy Birth Control Day” cards you can email, update, tweet, pin, flip, smack and rub down (well, we guess) to let your partner know, no kids, no way. FYI, the actual Birth Control Day will be celebrated on Nov. 13, which marks the date back in 1921 when Margaret Sanger was arrested for trying to block the NYPD from shutting down the nation’s first American Birth Control Conference. There are a dozen e-cards to choose from on the campaign’s microsite and we’ve posted two of our faves. Credits below.
AD: Haley Garyet
CWs: Ryan Dean Waite, Phil Van Buren
Developer: Jason Lewis
ECD: Jonathan Schoenberg