Binch & Co.’s ’30 Days to Beta’ Experiment Comes to Fruition

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By Kiran Aditham Comment

Well, not sure how to really segue from the awful news regarding the Y&R building, but we’ll just tell you that Winston Binch and his crew have come through with their new website for Deutsch Inc., which is part of a project that the agency’s aforementioned partner/chief digital officer spearheaded called  “30 Days to Beta.”

We’ve been told by the Deutsch LA camp that the site was developed “as a way to change our culture and become more agile.” Throughout the 30-day process of creating the new online destination, which you have to scroll down through to view the usual client roster, leadership and other content, visitors could view the goings on of the dev team that dwelled in what they called “escape pods. ” Watching other folks write code, drink coffee and argue? Priceless. Anyhow,