BBDO NY Crafts Flights of Fancy for GE’s ‘Childlike Imagination’

By Erik Oster Comment

If you’ve been watching the 2014 Sochi Winter Olympics at all, chances are you’ve seen the above spot for GE by BBDO New York.

The 60 second spot, “Childlike Imagination,” portrays GE’s range of individual businesses (turbines, aviation, 3-D printing, and others) through the imagination of the daughter of a GE employee. Its artful approach marks a departure from previous GE campaigns, which tended to focus on just one of these businesses. This change of approach works well for GE. The girl imagines “underwater fans that are powered by the moon,” “airplane engines that can talk,” “hospitals you can hold in your hand,” and “trains that are friends with trees.” The imaginative concept makes for a fun, visually interesting effort designed to capture your attention. Stick around for credits after the jump.


Agency:                                                            BBDO New York

Client: GE

Title: “Childlike Imagination”


Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Senior Creative Director: Eric Cosper

Senior Creative Director: Michael Aimette

Group Executive Producer: Anthony Nelson

CD/Copywriter: Nick Sonderup

CD/Art Director: Eric Goldstein


Head of Music Production: Rani Vaz


Worldwide Senior Account Director: Emma Armstrong

Senior Account Director: Peter McCallum

Account Manager: Sam White


Production Company: MJZ

Director: Dante Ariola

Director of Photography: Benoit Delhomme


Music House: Barking Owl


Edit House: Whitehouse

Editor: Rick Lawley


Visual Effects House: Method Studios


Audio Mix: Heard City

Mixer: Phillip Loeb