BBDO New York released two online spots designed to function as April Fool’s Day related extensions of the brand’s “You’re Not You When You’re Hungry” campaign.
That connection, though, is a bit of a stretch. The two ads both follow April Fool’s Day pranks that go too far, followed by the message, “If you take April Fools this far, you might be hungry.” We’re not sure how being hungry translates to over the top pranking exactly, other than wanting to tailor the theme to the existing message. At any rate, in “Bedtime” a woman sets up a camera to document her prank on her significant other, which involves hiding a large snake under the covers and calling him to bed. Another spot sees a boy plugging his guitar into a large amp set up directly across from a slumbering grandmother. Clearly both of these pranks are not only ill advised, but could result in heart attacks. It can’t help but remind us of a certain other April Fool’s Day prank that went too far.
Credits:
Agency: BBDO New York
Client: SNICKERS
Title: “Bedtime” – “Grandma”
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Gianfranco Arena
Executive Creative Director: Peter Kain
Copywriter: Lucas Owens
Art Director: Sei Rey Ho
Director of Integrated Production: David Rolfe
Group Executive Producer: Amy Wertheimer
Producer: Annie Dietz
Group Planning Director: Crystal Rix
Senior Planner: Alaina Crystal
Global Account Director: Susannah Keller
Account Director: Joshua Steinman
Account Manager: Tani Corbacho
Account Executive: Jocelyn Choi
Editorial: The Kitchen at BBDO
EP: Renee Haar
Editor: Keith Vogelsong
Sound-mix: Corey Bauman
Social Media Agency: FANSCAPE (THE MARKETING ARM)
Account Management: Torri Eubanks
Associate Director of Strategy: Hannah Redmond
Content Strategist: Rita Mogilanski
Casting: HOUSE CASTING
Production: UBER CONTENT
Director: Ben Callner
Executive Producer: Steve Wi
Production: ALL:EXPANDED
Director of Photography: Ron Egozi
Executive Producer: Duncan Winecoff
Line Producer: Tara Bassim
AC/DIT: Brandon Kelly
Gaffer: Adam Lukens
Production Designer: Joseph Sciacca
Prop/Set Decorator: Billy Brad Burke
Wardrobe: Bree Perry
HMU: Kristen Alimena
PA/Driver: Nick Stergiopoulos
Animal Agency: ALL CREATURES GREAT & SMALL
Animal Wrangler: Cat Long